Key applications include Internet and broadcast content monitoring, metadata association, copyright control, content protection and forensics, and interactive advertising.
â€œNon-linear media distribution requires new enabling technologies, beyond traditional encryption-based Digital Rights Management,â€ according to Mark Kirstein, president of MultiMedia Intelligence. â€œThe growth of peer-to-peer distribution, social networks, and content piracy is accelerating the need for watermarking and fingerprinting.â€
Digital watermarking will also compliment Digital Rights Management (DRM) and Conditional Access technologies. Companies, such as Cinea, Philips and Verimatrix, are positioning transactional digital watermarking for integration in set-top boxes to increase content traceability and security. This goal is to convince content owners to support earlier release of High Definition video assets for video-on-demand and enable incremental revenue for pay TV operators. Fox has already communicated that they will mandate watermarking for early-release HD content.
The new MultiMedia Intelligence research also found that:
Content owners are continuing to pressure web properties and other network owners to police their content as a result of the proliferation of â€œuser generated contentâ€ and social networks, coupled with users posting copyrighted media.
Fingerprinting and watermarking will play a pivotal role in broadband operatorsâ€™ developing plans to filter peer-to-peer (P2P) traffic on their networks to restrict copyrighted material that is being illegally distributed.
Greater processing capabilities in consumer electronics equipment is enabling low cost transactional DWM in consumer electronics and mobile devices.
Digital watermarks will ultimately become a key enabler for tracking non-linear interactive advertising, supporting ad association, tracking and reporting.
"Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetizationâ€ provides research, analysis and forecasts for key fingerprinting and digital watermarking applications and technologies. The report identifies the key media and DRM trends that are aligning to drive demand for fingerprinting and watermarking. In addition, the report examines the broader impact that these technologies could have through supporting interactive business models on a multi-platform, multi-network basis. The report includes forecasts and assessments of the digital media ecosystem, the digital watermarking and fingerprinting value chain, and the key segments and players in each application segment.
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About MultiMedia IntelligenceMultiMedia Intelligence specializes on the markets and technologies for delivering IP-based video to the â€˜nthâ€™ screen. The company provides a comprehensive set of marketing & business development services to its customers. We look beyond the classic â€˜three screensâ€™, which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models. MultiMedia Intelligence provides a unique, comprehensive perspective.