|GPhone Details Surface-Foretelling of a Trend|
MultiMedia Intelligence Brief - October 10, 2007â€”After many months of speculation, we have finally gotten some whispers of Googleâ€™s plan for taming the next great Internet conduit, the mobile phoneâ€¦
The approach seems as appropriate for Google as the iPhone is to Apple. Apple is, at its very core, a company that provides elegant hardware solutions enhanced with innovative software. As you may recall, efforts to provide the Apple OS to third parties, enabling "clone Macs" were scuttled when Jobs took the helm again. Google, however, is a software company that has dominated the Internet. Google is among the premier advertising aggregators. Providing a software OS or handset client to enable optimal Internet based applications and digital advertising is in their core competency.