|SMS to Enable Interactivity for 40% of Network Digital Displays by 2012|
SMS is not the only manner for providing interactivity. Other wireless methods such as RFID, Bluetooth and Wi-Fi will also find significant penetration in interactive digital signage platforms. In 2008, 169,000 newly-installed digital displays had Bluetooth, RFID, Wi-Fi or SMS capabilities or some combination of these four protocols.
Wireless is the operative word for how digital displays engage customers. Implementing SMS interactivity is a path that opens new revenue streams and will bring back 1-to-1 marketing. MultiMedia Intelligence expects that no alternatives will find the potential success enjoyed by SMS.
MultiMedia Intelligence also found that:
The research report, "Network Digital Signage: Infrastructure, Displays, Technology," examines and forecasts key market verticals in the network digital signage market.
Forecasts are provided on an annual or per monthly average (e.g. PB/month) from 2007 through 2012. Forecasts include:
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About MultiMedia Intelligence
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.