Hispanic Teens Increasingly Important Wireless Consumers, According to MultiMedia Intelligence |
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SCOTTSDALE, Ariz., October 7, 2008— US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of overall US teen market over the next 5 years.
"Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish life-long purchasing patterns" according to Frank Dickson, Chief Research Officer for MultiMedia Intelligence. "Within the teen segment, Hispanic teens have unique wireless usage characteristics."Key findings regarding Hispanic teen wireless subscribers include:Â
“Spotlight on the Hispanic Wireless Teen: The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content†analyzes the US Hispanic 12-17 year old teen wireless market in terms of:
This research is a result of MultiMedia Intelligence's strategic partnership with Experian. The partnership combines MultiMedia Intelligence's vast industry expertise, market sizing and forecasting models and databases with Experian's in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes. Together, MultiMedia Intelligence and Experian deliver industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data driven, data hungry market. For more information, visit www.MultiMediaIntelligence.com or contact Rick Sizemore (480) 213-4151 This e-mail address is being protected from spambots, you need JavaScript enabled to view it
About Multimedia Intelligence- MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models. About Experian Consumer Research- Experian Consumer Research (ECR) is the home of the Simmons suite of consumer studies which have been The Voice of the American Consumer(TM) for more than 50 years. The Simmons National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS) are accredited by the Media Ratings Council (MRC). MultiMedia Intelligence | PO Box 12727 | Scottsdale | AZ | 85267
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