|Mobile Content Platform Market Reaches $ 3.4 Billion Dollars, Up Almost 20% But Short of Expectations|
SCOTTSDALE, Ariz.,Â 2008â€” The market for premium mobile content platforms grew almost 20% in 2007, resulting in a $ 3.4 billion share of the $ 18.5 billion of revenue generated by the mobile premium content market, according to recent research by MultiMedia Intelligence.
As cellular subscribers worldwide increasingly look for personalization and enhanced entertainment content on their mobile handsets, subscribers are continuing to purchase more premium content, such as ringtones, music, mobile games and video. Mobile content platform companies such as Alcatel-Lucent, Amdocs, Ericsson, Motricity NMS Communications and Qualcomm provide key systems and tools to in-take, catalog, store, and deliver content.
Many industries would be thrilled with 20% growth. While the mobile content platform and digital commerce services companies find it disappointing, much of the issue is out of their hands. The ringtone market is softening while other content categories are failing to live-up to expectations. Additionally, the mobile content platform and digital commerce services companies sit in the mobile content ecosystem stuck between the more powerful operators and content owners. The operators have tremendous power as they own the subscriber. The content companies have power as they own the content that individuals want. The revenue distribution among the different industry segments reflects this power imbalance.
MultiMedia Intelligenceâ€™s new research also found:
The research, â€œMobile Content Platforms: Mobile 2.0 and Advertising Join the Party,â€ covers the software platforms used to deliver & monetize content to mobile handsets. The research contains five-year worldwide forecasts of global market revenue for video, music, gaming and images. The forecast for the emerging category of advertising in premium is included. The report also presents market share in these areas for mobile operators, content providers and content-enablement companies. The report provides a further breakdown of revenue share for the content-enablement companies by revenue share of music including ringtone, ringtune, ringback, over-the-air full music track download, streaming music revenue by region. The report also contains profiles of major mobile content enablement platform companies and trends and predictions for the industry.