SCOTTSDALE, Ariz., November 17, 2008â€” The value of unlicensed (in some cases known as pirated) music trafficked on P2P networks in 2007 was US$ 69 billion, according to new MultiMedia Intelligence research.Â This value should not be viewed as lost revenue, but rather the result of multiplying the number of unlicensed music tracks (not purchased) transferred over P2P networks globally by a fair market value per track.Â
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â€œA US$69 billion figure is staggering to contemplate, but it effectively illustrates the impact of piracy on the music industry,â€ according to Rick Sizemore of MultiMedia Intelligence.Â â€œIt is important to note that piracy has expanded well beyond music.Â Content owners of TV episodes and full length movies are seeing a growing impact.Â This is precisely why efforts from groups like the DCIA and those related to digital fingerprinting (e.g. MySpace and MTV) are vital to foster a â€œsafeâ€ environment - one conducive to growth and maturation. With an ever burgeoning flow of content over the digital pipes, the need for efficient distribution becomes all the more vital and we would be remiss to think of P2P exclusively as a tool for piratesâ€Â MultiMedia Intelligenceâ€™s new research also found:
The number of unlicensed full length movies â€œsharedâ€ will grow almost 4 times from 2007 to 2012 â€“ although number of video files will remain smaller than music.
Not all P2P content is unlicensed.Â The grow rate for licensed content files distributed over P2P networks is much higher than unlicensed, although it is fair to note that we are starting from a much smaller base.
P2P Internet traffic, despite having grown at a torrid pace for years, will grow almost 400% over the next 5 years.Â Growing from a level of 1.6 petabytes of Internet traffic per month in 2007 to almost 8 petabytes per month by 2012.Â
Â The research,Â P2P Networking: Contentâ€™s â€œBad Boyâ€ Becomes Tomorrowâ€™s Distribution Channel, analyzes the P2P market in terms of worldwide broadband penetration, consumer consumption of data, audio and video files and its associated revenue.Â Forecasts are provided on an annual or per monthly average (e.g. PB/month) from 2006 through 2012.Â Forecasts include:
Worldwide and Regional Broadband Penetration
Worldwide Consumer Internet Data Volume
P2P Traffic as Measured by Quantity of Bits Transferred, by Content Type and by Number Monthly P2P Files
Total Media P2P Files by Content Type, Monthly Data Volume by Content Type and Legal Media by Content Type
â€œValueâ€ of Purchased and Pirated Content for Music Tracks, Short-Form P2P Video Content, Episodic P2P Video Content and Long-Form P2P Video Content
Apportioned US ISP CAPEX and OpEX Resulting from P2P
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About MultiMedia Intelligence
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.