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Hispanic Teens Increasingly Important Wireless Consumers, According to MultiMedia Intelligence Print E-mail

SCOTTSDALE, Ariz., October 7, 2008— US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence.  This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of overall US teen market over the next 5 years.


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"Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish life-long purchasing patterns" according to Frank Dickson, Chief Research Officer for MultiMedia Intelligence.  "Within the teen segment, Hispanic teens have unique wireless usage characteristics."Key findings regarding Hispanic teen wireless subscribers include: 


  • Hispanic Teens represent 16% of the overall US Teen market.
  • By the age of 15, penetration of wireless services among US Hispanic teens is 64% - by the age of 17, the penetration rate rises to 78%.
  • The US Hispanic teen is much more likely to use advanced telephony functions than other US teens, but less likely to use their camera phone. 
  • Like the broader US teen market, Hispanic teens ask their phones to do more, from text messaging to purchasing content and feature a higher overall Average Revenue per User (ARPU).


“Spotlight on the Hispanic Wireless Teen:  The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content” analyzes the US Hispanic 12-17 year old teen wireless market in terms of:

  • Subscribers, ARPU, revenue and what kind of uses that Hispanic teens prefer for their cell phones. 
  • Forecasts and segmentation are provided on an annual and a quarterly basis by age and gender. 
  • The research relies on the strength of supply side models of MultiMedia Intelligence and primary-based survey data of 1,383 US teens annually from the Simmons National Consumer study, a product of Experian Consumer Research.  The result is integrated research, creating exceptional insights on an under researched market.

This research is a result of MultiMedia Intelligence's strategic partnership with Experian.  The partnership combines MultiMedia Intelligence's vast industry expertise, market sizing and forecasting models and databases with Experian's in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes.  Together, MultiMedia Intelligence and Experian deliver industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data driven, data hungry market. 

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Rick Sizemore

(480) 213-4151

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About Multimedia Intelligence- MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models. 

About Experian Consumer Research- Experian Consumer Research (ECR) is the home of the Simmons suite of consumer studies which have been The Voice of the American Consumer(TM) for more than 50 years. The Simmons National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS) are accredited by the Media Ratings Council (MRC). 

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