SCOTTSDALE, Ariz., September 16, 2008--Market research and consultancy, MultiMedia Intelligence, announces the release of its free whitepaper on the US wireless teen market, characterizing the market for mobile phone services by US 12-17 year old teens.Â Â
Download the Whitepaper
The teen market is an especially appealing market for two reasons.Â First, it is a primary source of new subscribers for carriers.Â Less than 40% of pre-teens have mobile service.Â By age 17, 84% of teens have wireless services, with the penetration skewing higher for females.Â Second, teens teach older demographic how to use their handsets.Â
The US 12-17 teen cellular subscribers surpassed 16 million in 2007. This is up 12% from 2006.Â By 2012, the number of teen subscribers will reach 17 million, a delta of only 1 million subscribers from 2007. Wireless penetration rates for teens are reaching saturation, resulting in stagnating growth. Since the teen market is not a multiple handset demographic, subscriber growth is forced to slow.
This whitepaper quantifies and describes the U.S. teen market for wireless services, which we define as the age group of 12 to 17 year old individuals.Â The whitepaper is free for download and available at http://www.MultiMediaIntelligence.com
For more information, visit http://www.MultiMediaIntelligence.com or contact
About Multimedia Intelligence
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.