SCOTTSDALE, Ariz., September 10, 2008â€” The age of Internet video and music is here.Â However, nearly all Internet media is still stuck in the PC domain.Â
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This works for some consumer demographics, such as youth and early adopters.Â However, a much broader market becomes available when Internet video and music can reach the entertainment-centric platforms of TVs, DVD players, set-top boxes, video game consoles and audio equipment.Â These Internet-connected consumer electronics devices are critical in establishing Internet-based digital media business models that promise to transform traditional TV and DVD markets.
Â Targeting specific consumer household characteristics is a key success factor among companies competing to deliver content, services and equipment into the Internet-connected digital living room.Â Â Download MultiMedia Intelligenceâ€™s whitepaper to get a unique perspective on these critically important connected consumers.
MultiMedia Intelligenceâ€™s new whitepaper, â€œA Profile of the Internet-Connected Living Room Consumer,â€ profiles the target consumer for Internet-connected TV devices. In addition, it provides a profile of current computing-centric home networking households as well as Internet video consumers.
Â The whitepaper is free for download and available at www.MultiMediaIntelligence.com Â
Other Coverage in the whitepaper includes:
Characterization of the digital media ecosystem
Household Distribution of Installed Home Networks by Household Income
Home Networking Adoption among U.S. Households with Multiple PCs
Installed Media (video-enabled) Home Network by Household income- 2012
For more information, visit www.MultiMediaIntelligence.com or contact
About Multimedia Intelligence
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.Â
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