SCOTTSDALE, Ariz., July 14, 2008â€”Consumers are demanding more personalization and entertainment content on their mobile phones; however, operators and content providers need to carefully avoid the three buckets of revenue leakage in the mobile content provisioning process, according to a new whitepaper by MultiMedia Intelligence.
While the revenue streams from premium mobile content are inviting, the delivery of content is not without challenges. Content delivery is about making sure the right product is delivered for the right device, managing the access rights, and ensuring the product is usable by the customer. The complexities, if not handled properly, can dramatically cut into profitability. In this whitepaper, MultiMedia Intelligence discusses mobile content, the mobile content delivery ecosystem, and places where revenue losses can occur.
The Free whitepaper, "Hidden Costs and the 3 Buckets of Revenue Leakage: The Anatomy of Mobile Content Commerce" identifies the success factors, risks and opportunities for the various players in the mobile content value chain.
Access the free whitepaper http://www.MultiMediaIntelligence.com.
Other Coverage in the whitepaper includes:
Mobile Content Definition and the Impending Open Platform Dilemma
On-Deck and Off-Deck Content
The Mobile Content Platform Features
For more information, visit www.MultiMediaIntelligence.com or contact
About Multimedia Intelligence
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.